Sta-Green, part of the Spectrum family of brands, was in need of a strategy to distinguish its products from the flood of competitors in the fast-growing lawn care industry. First, AccessPoint designed a fresh, new brand image for the Sta-Green products. Next, AccessPoint designed and implemented a media advertising campaign, direct mail, and point-of-sale collateral. Today, Sta-Green remains an industry leading brand with majority market share.
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